Sheila Afari Public Relations is a proud African bespoke entity focused on creating and executing specialised Public Relations campaigns for proud African brands that have a compelling story to tell.

We hold a firm reputation for being a premium service provider to our clients. We are generous with our offering and consistent in getting results. In our eight years in business we have been fortunate to work with African and international brands and personalities.

Our commitment to deliver is consistent with our passion for Africa and its people. We believe that for good PR to work, both parties need to be committed to a shared vision. That is why we take a tailored approach to each client to ensure that our work is in line with each client's vision.

Get In Touch


  • Ethical business practices
  • Integrity & Honesty
  • Exceptional service
  • Team work
  • Services

  • Advertising
  • Brand Strategies
  • Communication Strategies
  • Consultations
  • Crisis and Reputation Management
  • Event Management
  • Event Publicity
  • Internal Communication
  • Marketing Activations
  • Market Research
  • Media & New Media Monitoring
  • Media Buying
  • Media Training
  • Newsletters
  • Personalised Gifting
  • PR Strategies
  • Press/Media Releases
  • Proactive and Reactive PR
  • Product & Brand Reviews
  • Social Media Engagement
  • Speech Writing
  • Publicity

  • Print (Newspapers & Magazines)
  • Broadcast (Radio & TV)
  • Online
  • Social Media
  • what makes us different?

    We have a continental focus and reach

    We work with traditional and non-traditional media platforms

    We incorporate a social media drive to all campaigns and projects

    We have a bespoke approach to each client

    We have a strong brand development focus

    We operate under unconventional business hours


    Sheila Afari is a dynamic entrepreneur with a passion for Africa and showcasing its brands and talent.

    Over the past 12 years, Sheila Afari has been working in the events, fashion, lifestyle, technology and entertainment space; having created a niche market for herself with her self-named company, the Sheila Afari Group, servicing clients from territories such as New York, Los Angeles, London, Nigeria, Ghana, Kenya, Botswana, Mozambique, Cameroon, Zimbabwe and South Africa.

    2019's Accenture Rising Star Awards - Entrepreneur winner, 2019's Wiki Mzansi Top 5 South African Business Women In Media, 2018/2019's Tropics Changemakers Awards - Best Publicist, 2018's CEO Global Pan African Awards - Africa's Most Influential Women in Business and Government Awards - Country and regional winner (sector SME), and named one of 50 Black African Women Entrepreneurs To Watch in 2018 by Entrepreneur Magazine, Sheila Afari's reputation precedes her.

    A University of Cape Town graduate with a Bachelor of Social Science Degree in English and Psychology, Sheila Afari also has a certificate in Public Relations from the University of Cape Town and is one module away from obtaining an Honours Degree in Psychology from UNISA.

    Her entrepreneurial journey began in 2008 when she founded a lifestyle company called Lavish Industries. Four years on in 2012, Sheila Afari established her self-named company, the Sheila Afari Group, which has seen her build a name for herself for the work she has done building the brands of some of Africa's biggest personalities with her PR company, Sheila Afari Public Relations.

    Sheila Afari is well on her way to establishing one of the leading PR & Music Services agencies in Africa. She would like her companies to play a part in the shifting of mind-sets that African brands are inferior to international ones and help grow African brands to become household names across the continent and globe.